Internet marketing, commonly known as web marketing involves marketing products or services via the internet. The Internet has produced a whole new world of marketing options to business owners of all types. One of the biggest advantages has been lower cost advertisement and greater ability to distribute information and product details to people all over the world.

The Internet provides interactive marketing by providing immediate responses, which is a unique advertising trait. Internet marketing has often been thought to have a wider range due to the fact that it refers to digital media types such as email, internet, and wireless methods. However, there is also digital customer data management and electronic management of customer relationships available.

Internet marketing combines creative and technical aspects of the web, including advertising, design, sales, and development. It also utilizes search engine marketing, banner ads on websites, search engine optimization, Web 2.0 and email marketing techniques.

There are some clear advantages to Internet marketing. This method of marketing is fairly inexpensive when you compare it to the ratio of cost versus reaching your intended market. There are a lot of companies that have found that they can reach a very wide audience for a significantly lower price than their traditional advertising techniques.

The ability of web marketing makes it possible for buyers to research and then buy products and services when it works best for them. For this reason, businesses are able to to appeal to this desire and can produce results faster than with other traditional methods. Business goals and cost versus volume profit analysis determine the general effectiveness and methods of any marketing campaign.

Statistics can be measured fast and efficiently in Internet marketing campaigns. Almost any part of an Internet marketing campaign is able to be traced, tested, and measured. Advertisers have several different options available to them. They can use pay per impression, pay per play, pay per click, or pay per action. This lets successful and have the most appeal to their target audience.

Campaign results have the ability to be monitored and measured in real time because users of Internet marketing utilize advertisement clicks, performing targeting actions, and visiting specific websites. You cannot access this monitoring through billboard advertisements. It is not possible to get accurate tracking and monitoring and there is no way to get instant statistics.

As of 2007, Internet marketing was growing quicker than any other forms of media. Exposure, response, and efficiency are easier to monitor than with traditional advertising methods that are conducted offline. This gives Internet marketing much more accountability to advertisers. Advertisers and clients are equally aware of the necessity of tracking all marketing effects. This can help them to determine the effectiveness of Internet advertising on in-store sales. If their sales are increased through the use of online marketing, they will look for other non-traditional ways to market their products and services to the world and will further boost their traffic and profits.